Our Task & Approach
Joey from Lady Lex Productions approached us to help with a peculiar client with a difficult SEO problem. The client had experienced the painful process of insolvency. Following a successful business restructure which saw the rebirth of their company, a thorough google wash was required to push any insolvency notices and references off page 1 from google.
The business problem we solved
As the client was in a vital stage of recovery, the insolvency notices reflected badly on the brand. Pushing them off page 1 from google required a comprehensive brand messaging refresh to translate into a concentrated content marketing game plan, SEO strategy and website rebuild.
What we did
An initial SEO Report evaluated the initial state of their online presence. Their optimal search terms and targeted industry and niche market keywords were established to enhance their brand messaging for website and data content relevancy.
Consistent brand messaging was established to claim and update their Google Business listing in addition to all online listings and directories across the main search engines and their social media, while presenting their customers, network and audience complete and accurate company information.
Google Analytics was setup to track and monitor website and social media traffic moving forward. Monthly SEO Reports thereafter monitored the slow but steady progress of the strategy. Meanwhile, the site rebuild had to function on several levels: be SEO ready, visually align with the brand while also be functional and beautiful to use and easy to navigate from the backend and for the site user.
A full analysis of the site prior to rebuild revealed it was in need of a security upgrade and complete optimisation. Following the rebuild, the site was indexed. This also assisted with pushing any references to insolvency notices further down the page. The new rebuild also allowed for convenience and ease of uploading news blogs and projects as part of the SEO strategy creating quality content to populate the worldwideweb while making google happy. At the completion of the project, the client was empowered with simple guidelines on how to be SEO aware and friendly moving forward.